Department of online shopping literatures and proposed a hierarchy model of Commerce, Since 's, there have been many online consumer online shopping behavior. We coUected 47 studies and clllssijied researches however the scope of these published studies is rather broad, and only very few literature review on online them by variables used. Some critical points were found that shopping behavior.
Lines, Ikechi and Hones, ] looked at a variety of welfare and services forms from the UK local government. Based on a series of interviews with older adults over 60 yearscombined with evaluation of some prototypes, they derived an initial set of seven guidelines, and with a follow-up study, they extended this with six additional requirements.
Lines initial requirements were: Sayago and Blat [ Sayago ] considered two aspects of form design and their impact on elderly users yearsnamely distinguishing between optional and compulsory fields, and the usability of checkboxes, radio-buttons and list-boxes.
While designing a site for a pensioners association in Spain, they found that members had difficulty distinguishing between optional and compulsory fields when the conventional asterisk was used as this was largely invisible to them.
Sayago's and Blat's second evaluation was between checkboxes and radio-buttons vs. Independently of any previous computer experience, all the participants had difficulty with the list-boxes. Aula [ ] reported on a study of elderly users mean age Some of the problems observed were: Etsin searches were more successful than Google searches.
More recently Chevalier et al.
The older users took more time than the younger users to perform tasks on the ergonomic site, but a similar length of time on the non-ergonomic site; both groups performed more quickly on the ergonomic site and were more satisfied with it. They conclude that cognitive factors, including working memory and processing speed, affect Web navigation performance and that more research is needed as to the optimum ways in which to reduce this.
As there is a potential trade-off between increased navigation assistance and page clutter, Hudson et al. Interestingly, this report drew heavily on research in the United Kingdom and references activities in Finland, Germany, Greece, Ireland the Netherlands and Sweden.
Bowman and Kearns did not consider the difficulties that might be faced as a result of functional limitation experienced by older adults. However, one of the biggest barriers they identified during their study was a lack of ICT skills. This lack of skills this was also found by Taylor and Rose [ ], although they found that older learners were very self motivated and e-Learning can be a powerful tool to provide flexible strategies to address the needs and preferences of older people.13 CHAPTER 2: REVIEW OF LITERATURE Introduction This chapter consists of review of literature related with influence of online marketing on consumers and .
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A literature review may constitute an essential chapter of a thesis or dissertation, or may be a self-contained review of writings on a subject.
In either case, its purpose is to: Place each work in the context of its contribution to the . In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior.
We collected 47 studies and classified them by variables used. Sample Literature Review CHAPTER TWO: LITERATURE REVIEW Chapter 2 is an overview of online business and an exploration of trust as a foundation on which online business architecture is built. Published: Tue, 10 Jan Chapter 2 Literature Review Introduction to Literature Review.
This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study.